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Rhino Linings Corporation and Doetsch Off-Road Announce 2014 Run My Build Theme

Now fans can follow the build and enter for a chance to win accessories from participating sponsors.

San Diego, CA (July 9, 2014)—Thousands of Rhino Linings Corporation, Doetsch Off-Road and Jeep® fans have voted, and the Rhino Linings 2014 SEMA Show vehicle will be Trail Reaper, a hunting-themed customized Jeep Wrangler JK complete with a Realtree® camo wrap. In June, Rhino Linings and Doetsch asked fans to “Run My Build.” More than 8,400 fans voted online for their favorite theme, color, graphics and aftermarket accessories including lights, bumpers, wheels and tires.

“We had great participation from fans during the voting,” said Elaine Luttrell, Director of Marketing and Customer Management for Rhino Linings Corporation. “Now they can watch as Doetsch Off-Road builds our SEMA show vehicle based on their selections.”

Fans can follow every step of the build from July through October on the Run My Build blog,, and on the Rhino Linings Facebook page. They can also watch and enter for a chance to win accessories from some of the build’s participating vendors.

In July a pair of Truck-Lite LED headlamps, a front bumper from JcrOffroad and a $500 credit toward any type of Rhino Linings automotive application will be given away.

Monthly winners will be announced via email, on the Run My Build Blog and Rhino Linings Facebook page. One entry per email address per month please. Other restrictions may apply. Additional details about the competition and the official rules are available at

The build will include parts and accessories from some of the biggest names in the industry including Rhino Linings, Doetsch Shocks, Bushwacker, TIS Wheels, Truck-Lite, TeraFlex, JcrOffroad, Rigid Industries, DayStar, Katzkin Automotive Leather, Rugged Ridge, Gibson Performance, Interco Tires, Warn, Airaid, Active Grafix and Gearshade.

Once complete, Trail Reaper will be unveiled Nov. 4-7 at the Rhino Linings booth #33037 in Las Vegas during SEMA 2014 and showcased in print ads, on the Rhino Linings website and social media pages.

Rhino Linings Corporation
Rhino Linings Corporation, established in 1988 and headquartered in San Diego, California, is a privately-held corporation and world leader in protective coatings and linings. Products manufactured and distributed by Rhino Linings include polyurethane, polyaspartic and epoxy coatings, concrete coatings, spray foam insulation and sealants, and stucco. Rhino Linings’ global applicator network consists of more than 2,000 independently owned and operated businesses in almost 80 countries. For more information about Rhino Linings Corporation, call 858-450-0441 or visit


Rhino Linings Corporation Contact

Elaine Luttrell
Director of Marketing

Jenny Clifford
Marketing Manager

Jeep is a registered trademark of Chrysler Group, LLC. Realtree is a trademark of Jordan Outdoor Enterprises, Ltd.